Infographics have became a standard for visual data representation. It’s well known that one picture is worth one thousand words. This type of a picture is worth much more if you know how to read it.
There are several types of infographics, and we’ll bullet some of the most used ones:
- Informational infographic
- Timeline infographic
- Statistical infographic
- Geographic infographic
- Process infographic
- Hierarchical infographic
- Comparison infographic
- Resume infographic
- Chart-Centric infographic
Each and every one of these infographic types has its own purpose. Actually each of them has its own audience. Segmentation has become a daily routine for every marketeer when analyzing data. Would a smart marketeer optimize his statistical infographic for folks who don’t know the meaning of the words average and pie chart? I don’t think so.
New trends in the infographic world
- Color schemes are changing – brands are constantly using new colors to attract new visitors and customers, and make their brand stand out.
- Stock images are ok, but branded are better – Don’t be lazy, and just pick a stock photo in a few seconds. Take your own photo and brand it the way you should. Be the star of your target audience news feed.
- Gradients are not dead – are you fond of the 90’s? Well this year it’s gonna be they never left. Gradients are gonna be everywhere.
- Crazy color everywhere – Black and white, conventional color schemes… That’s so passé. Interesting and unconventional color schemes will be the big thing this summer.
- Make your font stick out – Using regular fonts is ok, but you have so many font generators these days. Make your own font and stick to it.
- Why not illustrate – People love illustrations especially if they are well crafted. Don’t be sterile in your design always.
- Use Instagram formats for more engagement – Cinemagraphs is a popular photo format in which a small and repeated movement occurs. If you don’t believe us, check your Instagram account.
A few tips when talking about infographic design
Talking about Cinemagraphs, infogifs is a new term related to non-static infographics. Well designed and with dynamics composed in them, they heave a hypnotizing effect that makes you scroll over and over again. They practically bring images and text to life. Engagement and sharing is not a problem with this type of infographic!
Here is a great example of an infoGIF:
But, animation and dynamic elements are only one part of the equation. Typography is still one of the pillars in the infographics world. One thing is very important when when we talk about typography in infographic design trends 2018, and that’s: readability. You can go as crazy as you like with the images, and interactive elements but the content must be readable.
Negative space as an interesting infographics trend
One of the buzz words in 2018., when it comes to infographics is Negative space. Negative space typography or negative space graphic elements , it doesn’t matter this design will draw attention to every visitor that stumbles upon it.
This design trend combined with other infographic trends in 2018. will make your infographic extremely cool. Flat illustrations accompanied with some negative space design will have astonishing results in your infographic enegagement.
Some interesting fact about negative space design:
Flat design as a design king
For a few years now flat design has been ruling the infographic waters, just like Black Beard in the old days. The fact is that it’s an extraordinary simple but effective way of presenting content and data to the viewer. To be honest, it’s not a revolutionary solution in the world of design, and there are many competitor flat design infographics but it’s still one of the most effective ones. You simply can’t go wrong with it.
Style combination for infographics is always an option
Infographics without text or without images are very rare. We haven’t found one sitll. This said gives you so many variations in terms of combining typography, image design, gifs, color combinations, gradient and so many other elements you can use in your infographic design.
One page infographic still rules the scene. Illustrators and graphic designers combine together make a great team for deriving this large one page space into great eye-catching data source. Weather it’s a flat design infographic, infogif or a infographic with negative space design you can’t make a mistake. They are all appealing to the viewer. Your job is just to serve them to the right audience. If you’re wondering how to make an infographic or how to serve them to the right audience, contact us and will be with you in a blink of an eye.