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Okay – so you know that explainer videos are an essential element to your overall marketing strategy. But watching them is one thing. How do you make viewers actually get up and do something about it? How do you make them do what you want them to do in relation to your business?The answer is – by including the right call to action (CTA). What is a CTA? A call to action (CTA)...

A bad explainer video is incredibly easy to make.  All you have to do is ignore common sense and follow the steps I’ve outlined below. Nevermind that these videos are beneficial for your SEO. Or that they’re good to have on your homepage if you want to reduce the bounce rate, or increase conversion rates. Email CTR? Who needs it, am I right? A Simple List for a Bad Explainer Video 1. Go...

How online video search evolved from a garage band and coffee pot to the huge boom in 2015 Do you know what the first video was that people watched the Internet?In 1993 a couple of guys from DEC Systems Research Center, Xerox PARC and Apple Computer were in a garage band named Severe Tire Damage (or shorter - STD). In June 1993 they did something revolutionary for that time – they decided...

If you’ve heard the term visual communication, but are still not 100% sure what it is or how it relates to marketing, keep reading.Using the power of visuals to convey a strong emotional message has been in use for centuries. Marketing is just one of many industries to capitalize on the persuasive power of visual communication.Millions of years of evolution have wired our brains to transmit and receive messages through visual representations....

January's over and for those who haven't had the chance to step back and analyze the effectiveness of their marketing strategies back in December, we're rounding up the top 10 marketing trends for 2017 that you should look out for. 1. Interactive content There is content that a person can read and then there is content that you can interact with. Interactive content seems to be gaining popularity because people like feeling as if...