Business talk

If you’re on this page, you probably already know what an explainer video is. You’re probably more interested in learning what the production process looks like. Why do I even need an explainer video? Steve Jobs said it almost ten years ago, “People don’t read anymore”. This is especially true online. When a visitor lands on your homepage, you have less than a minute to grab their attention. You have to use the...

Did you know that the best way to get people to bond with your brand is to make them feel something? Did you know that the best way for a brand to make their customers feels something is to tell them a story?Well, it seems that all the big brands already got this memo - storytelling is the new black. Except, when you think about it, it’s not that new. The...

How do you even know you’re stuck in your marketing comfort zone? Well, if you’ve been using the same strategy for years, you might be there without realizing it. You’ve probably been using the paid search approach for years, but lately it hasn’t been delivering the results you want. Don’t sit back and wait for a miracle to happen. It’s time to hustle!Stepping out of the comfort zone is never easy. Believe...

From the moment I started doing professional work, regardless of field, people have said – “You need to specialize in something. That is the only way to be a true professional.” And so it was.When I had my first translator gig, it was rather obvious that there were no true professionals that were able to do every kind of translation. Medical, legal, technical, political translations were all separate niches within the...

Things are not the same as they were 5, 10, or 15 years ago. Creating something unique and viral, or having the next golden unicorn of a product or service is next to impossible. It is quite possible that your business may not be unique and that you are facing a market where there is a lot of competition, people offering virtually the same thing you are...