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January's over and for those who haven't had the chance to step back and analyze the effectiveness of their marketing strategies back in December, we're rounding up the top 10 marketing trends for 2017 that you should look out for. 1. Interactive content There is content that a person can read and then there is content that you can interact with. Interactive content seems to be gaining popularity because people like feeling as if...

How often do you take time out of your busy schedule and devote an hour and a half to watching a movie? Probably not as often as you used to, right? On the other hand, how many times a day do you watch those short Facebook videos designed to show you something in less than two minutes? My Strange Addiction: Facebook Videos More often than I’d like to admit, I fall down the...

From the moment I started doing professional work, regardless of field, people have said – “You need to specialize in something. That is the only way to be a true professional.” And so it was.When I had my first translator gig, it was rather obvious that there were no true professionals that were able to do every kind of translation. Medical, legal, technical, political translations were all separate niches within the...

What does it mean when you say "humanizing your brand" and why should you do it?Over the past few years, I have conducted a series of tests that all point to the same result.Your customers, just like you, are human. Every single one of them. Go figure…“Yeah, so what“, I hear you say…Well, for one, most companies still treat them as robots. We, humans, were never designed to absorb generic marketing...

Things are not the same as they were 5, 10, or 15 years ago. Creating something unique and viral, or having the next golden unicorn of a product or service is next to impossible. It is quite possible that your business may not be unique and that you are facing a market where there is a lot of competition, people offering virtually the same thing you are...

I have worked for various companies throughout the last 14 years of my professional career. No, that's not too much. I am still young in many people's eyes, but I would like to think that it's not little either.Over the course of these 14 years, I have worked for a small non-digital marketing company (because 14 years ago we weren’t as digital as we would like to think/remember). I have been a...