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Explainer video niche is rapidly developing, growing and establishing a high place in the content marketing world. In the years behind us, video grew popular as a consumed social network’s product very fast. Snapchat, Instagram and Facebook made it very easy for a regular Jo to make a short HD video, post it online and get lots of views and reactions.Business owners, product brand managers and marketers on the other hand...

Video marketing trends for 2018 are predicting that video will become an imperative of digital world in years to come. YouTube is the second most visited site, after Google. (Alexa). On a global scale 78% of people watch online videos every week, and 55% watch online videos every day. (HubSpot). By 2020, online videos will make up more than 80% of all consumed internet traffic (Cisco).Video marketing will become one of...

Well, yes, sometimes you hear the phrase, it looks good, but, if you think again, it’s not always so. Why are classic display ads old fashion? Most of people use their smartphones over 4 hours a day according to hackernoon.com. Their research shows that we spend half of that time on social media platforms. Forbes, on the other hand, did a research where they concluded that by the end of 2021, over 17.000...

If you are a marketer, and you prefer to stay on top of the trendies strategies and learn the best practices. Here are the 15 best blogs to follow:Tubular Insights – Tubular Insights is the world’s top and leading resource for tips, trends, analysis, and news for internet and online video marketing industries. Vidyard – Vidyard is a blog, which always keeps you on your toes along with the recent posts on analytics, optimization...

The use of explainer videos have been a growing trend. After all, not only are they simple and effective but they are also engaging as well. They allow one to gain a competitive advantage in the industry. So, we are here to discuss 20 myths about it, about explainer video.An animation video should be serious. – Surely, it talks about your company and it is something that you shouldn’t joke about. Don’t...

Okay – so you know that explainer videos are an essential element to your overall marketing strategy. But watching them is one thing. How do you make viewers actually get up and do something about it? How do you make them do what you want them to do in relation to your business?The answer is – by including the right call to action (CTA). What is a CTA? A call to action (CTA)...