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Today, everyone thinks that in the digital world everything stands a click away. But, that's usually not the case. Creating a one minute explainer video takes quite some time. Story, production, project management are just some things that are a part of the process. Without a good script, not even the best animation and illustration can help you. Ok, they are a big deal, but most of your audience won't probably...

Creating videos and placing them on YouTube is one thing. Ranking those videos high on YouTube is a different story. If you're an e-commerce or a service provider with videos about your products or services, YouTube is a natural place for your off-site SEO. SEO is not the only thing a good YouTube video offers. Conversion rates from YT are very high if your video an your description leave a good...

Infographics have became a standard for visual data representation. It's well known that one picture is worth one thousand words. This type of a picture is worth much more if you know how to read it.There are several types of infographics, and we'll bullet some of the most used ones:Informational infographic Timeline infographic Statistical infographic Geographic infographic Process infographic Hierarchical infographic Comparison infographic Resume infographic Chart-Centric infographicEach and every one of these infographic types has its own purpose....

Marketing strategy has become a common buzzword. Everyone likes to play around with it but no one truly knows the right marketing strategy formula. Some folks start with market research campaigns, some start from customer profiling and behavior if the business already has some customers, and some start form the product perspective. Every approach has its good and bad sides. How to build a marketing strategyTo be honest, there is no right...

In a world where most things around us are complex, whiteboard explainer video is here to help. Making you understand complex and boring things in a simple and fun way, is the sole purpose of this video. Whiteboard explainer video is actually a storytelling process drawn by a human hand on a whiteboard. How many times has someone draw something for you so they can explain something? Probably more than a...

In the era of digital marketing, everything is measurable. Video metrics, from the perspective of the online world, is a phrase that someone wouldn’t consider seriously five years ago. Video content will take over the scene in 2018. If you take a look back, last year was all about videos, Instagram stories, Facebook stories and the birth of new video formats on Social networks. This said, not measuring video effects is a...