Author: Milena S.

How online video search evolved from a garage band and coffee pot to the huge boom in 2015 Do you know what the first video was that people watched the Internet?In 1993 a couple of guys from DEC Systems Research Center, Xerox PARC and Apple Computer were in a garage band named Severe Tire Damage (or shorter - STD). In June 1993 they did something revolutionary for that time – they decided...

If you’ve heard the term visual communication, but are still not 100% sure what it is or how it relates to marketing, keep reading.Using the power of visuals to convey a strong emotional message has been in use for centuries. Marketing is just one of many industries to capitalize on the persuasive power of visual communication.Millions of years of evolution have wired our brains to transmit and receive messages through visual representations....

How often do you take time out of your busy schedule and devote an hour and a half to watching a movie? Probably not as often as you used to, right? On the other hand, how many times a day do you watch those short Facebook videos designed to show you something in less than two minutes? My Strange Addiction: Facebook Videos More often than I’d like to admit, I fall down the...

What does it mean when you say "humanizing your brand" and why should you do it?Over the past few years, I have conducted a series of tests that all point to the same result.Your customers, just like you, are human. Every single one of them. Go figure…“Yeah, so what“, I hear you say…Well, for one, most companies still treat them as robots. We, humans, were never designed to absorb generic marketing...