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Okay – so you know that explainer videos are an essential element to your overall marketing strategy. But watching them is one thing. How do you make viewers actually get up and do something about it? How do you make them do what you want them to do in relation to your business? The answer is – by including the right call to action (CTA). What is a CTA? A call to action (CTA)...

If you’re on this page, you probably already know what an explainer video is. You’re probably more interested in learning what the production process looks like. Why do I even need an explainer video? Steve Jobs said it almost ten years ago, “People don’t read anymore”. This is especially true online. When a visitor lands on your homepage, you have less than a minute to grab their attention. You have to use the...

Did you know that the best way to get people to bond with your brand is to make them feel something? Did you know that the best way for a brand to make their customers feels something is to tell them a story? Well, it seems that all the big brands already got this memo - storytelling is the new black. Except, when you think about it, it’s not that new. The...

How do you even know you’re stuck in your marketing comfort zone? Well, if you’ve been using the same strategy for years, you might be there without realizing it. You’ve probably been using the paid search approach for years, but lately it hasn’t been delivering the results you want. Don’t sit back and wait for a miracle to happen. It’s time to hustle! Stepping out of the comfort zone is never easy. Believe...

A bad explainer video is incredibly easy to make.  All you have to do is ignore common sense and follow the steps I’ve outlined below. Nevermind that these videos are beneficial for your SEO. Or that they’re good to have on your homepage if you want to reduce the bounce rate, or increase conversion rates. Email CTR? Who needs it, am I right? A Simple List for a Bad Explainer Video 1. Go...

How online video search evolved from a garage band and coffee pot to the huge boom in 2015 Do you know what the first video was that people watched the Internet? In 1993 a couple of guys from DEC Systems Research Center, Xerox PARC and Apple Computer were in a garage band named Severe Tire Damage (or shorter - STD). In June 1993 they did something revolutionary for that time – they decided...